Rocket Revenue
Rocket Revenue is a weekly podcast dedicated to pulling back the curtain on predictable and repeatable revenue models for startups.
Hosted by Rocket Shipping's CEO Gabe Pankonin and Head of Revenue Troy Barter, the show provides an inside look at constructing scalable revenue architectures without needing to rely on outside funding to expand your sales skills and/or sales teams.
Across episodes, Gabe offers his own experiences with bootstrapping companies from idea to profitability. With refreshing honesty and humor, he can dissect the financial mysteries of fledgling startups.
How do you transform an untested business concept into one raking in recurring revenue? How do you identify and court that first set of customers who will stay?
Structured as part masterclass // part business case studies, the Rocket Revenue podcast equips you with actionable advice for every growth phase as a startup founder.
For those still at the starting line, Barter zooms in on presale tactics to validate and improve product-market fit. He focuses on mapping realistic and repeatable pathways to profitability. While he draws extensively from B2B Saas business models, the revenue fundamentals hold true across most startups.
With so much illusion (...or delusion) surrounding startup success stories today, these episodes spotlight the gritty reality behind the scenes. It explores common revenue missteps, outlining how to avoid and recover from them. Mistaking vanity metrics for actionable ones, acquiring users without a path to monetization, growing too fast—why not break down how these pitfalls threaten sustainability?
For startups powered more by bootstrapping by their elbow grease and expanding their community than venture capital, the Rocket Revenue podcast delivers a vigorous revenue reality check.
Let's lay out a blueprint for scalable, repeatable revenue that can provide a startup like you with a compass to navigate the winding road from ideation to profitability! Tune in to each episode to find out more 🚀 #RocketRevenue
Our reminder to you: We want to hear from you! Connect with Troy Barter or Gabe Pankonin on LinkedIn and send over your questions, comments, or concerns to discuss in our upcoming episodes. Collaboration is key; let's build a community.
Rocket Revenue
Episode 2: Rising Through The Ranks
What does it take for top-ranked sales killers to escape the shackles of corporate bloat and misaligned incentives? How can they take the reins and truly maximize their potential?
In part 2 of his origin story, Rocket Shipping's Head of Sales Troy Barter recounts his swift rise from ally-ooping “dog sh*t” bookings into deals as Fleetmatic’s #1 Account Executive to spearheading half the Southeast as Director (....and the internal politics that eventually forced him out)
Early days grinding 200-300 dials to squeeze conversions out of lame SDR handoffs taught Barter how to build his personal brand and trust with reps, leading booking rates to soar. His hustle and willingness to work every angle of the sales org propelled top-dog status.
But this growing influence stepped on toes in high places. After Barter smashed outrageously lofty revenue targets by ignoring executive directives on territory, hiring, and more to achieve his own vision, he still found the VP ceiling uncrackable.
Landing at Rocket Shipping proved Barter’s chance to fully step into the sales general manager role he’d occupied in all but title for years. With no funding sources or revenue lids to appease, he now has the runway to build his ideal revenue machine.
Rocket Revenue gives you insider access to that journey. The show pulls back the curtain on everything from nuts and bolts revenue operations to big picture sales strategy and organizational design. Tune in to hear more! 🚀