Rocket Revenue
Rocket Revenue is a weekly podcast dedicated to pulling back the curtain on predictable and repeatable revenue models for startups.
Hosted by Rocket Shipping's CEO Gabe Pankonin and Head of Revenue Troy Barter, the show provides an inside look at constructing scalable revenue architectures without needing to rely on outside funding to expand your sales skills and/or sales teams.
Across episodes, Gabe offers his own experiences with bootstrapping companies from idea to profitability. With refreshing honesty and humor, he can dissect the financial mysteries of fledgling startups.
How do you transform an untested business concept into one raking in recurring revenue? How do you identify and court that first set of customers who will stay?
Structured as part masterclass // part business case studies, the Rocket Revenue podcast equips you with actionable advice for every growth phase as a startup founder.
For those still at the starting line, Barter zooms in on presale tactics to validate and improve product-market fit. He focuses on mapping realistic and repeatable pathways to profitability. While he draws extensively from B2B Saas business models, the revenue fundamentals hold true across most startups.
With so much illusion (...or delusion) surrounding startup success stories today, these episodes spotlight the gritty reality behind the scenes. It explores common revenue missteps, outlining how to avoid and recover from them. Mistaking vanity metrics for actionable ones, acquiring users without a path to monetization, growing too fast—why not break down how these pitfalls threaten sustainability?
For startups powered more by bootstrapping by their elbow grease and expanding their community than venture capital, the Rocket Revenue podcast delivers a vigorous revenue reality check.
Let's lay out a blueprint for scalable, repeatable revenue that can provide a startup like you with a compass to navigate the winding road from ideation to profitability! Tune in to each episode to find out more 🚀 #RocketRevenue
Our reminder to you: We want to hear from you! Connect with Troy Barter or Gabe Pankonin on LinkedIn and send over your questions, comments, or concerns to discuss in our upcoming episodes. Collaboration is key; let's build a community.
Rocket Revenue
Episode 3: Mapping the Sales Journey
Aaand we're back with our updated Thursday edition of Rocket Revenue!
In today's Episode 3, Barter and Gabe pull back the curtain on crafting an airtight sales process through staging. Mapping each conversion from lead to close in the CRM to understand bottlenecks...then systematically eliminating them.
The duo stresses staging’s importance for providing visibility into what’s working across teams and prioritizing the biggest areas for improvement - carefully adding stages based on tangible conversion points while avoiding overcomplicating the process and impeding deals.
Tech solutions like automated meeting reminders fix low-hanging fruit; but high-level sales strategy tackling motivational techniques, territory assignments, and team configurations takes priority.
Rocket Revenue aspires to chronicle Rocket Shipping’s quest to build an optimal enterprise sales machine on a bootstrap budget. With no bloated corporate directives or investor returns to appease, they have the freedom to continuously refine based on what the data shows works.
The coming episodes will detail converting operational excellence into an inbound lead machine and unpack why rocketing Convoy’s impending sale signals concern for other VC funded logistics startups.
But the constant remains that Rocket's commitment to transparently sharing their real-world sales and revenue lessons learned along the way 🚀