Rocket Revenue
Rocket Revenue is a weekly podcast dedicated to pulling back the curtain on predictable and repeatable revenue models for startups.
Hosted by Rocket Shipping's CEO Gabe Pankonin and Head of Revenue Troy Barter, the show provides an inside look at constructing scalable revenue architectures without needing to rely on outside funding to expand your sales skills and/or sales teams.
Across episodes, Gabe offers his own experiences with bootstrapping companies from idea to profitability. With refreshing honesty and humor, he can dissect the financial mysteries of fledgling startups.
How do you transform an untested business concept into one raking in recurring revenue? How do you identify and court that first set of customers who will stay?
Structured as part masterclass // part business case studies, the Rocket Revenue podcast equips you with actionable advice for every growth phase as a startup founder.
For those still at the starting line, Barter zooms in on presale tactics to validate and improve product-market fit. He focuses on mapping realistic and repeatable pathways to profitability. While he draws extensively from B2B Saas business models, the revenue fundamentals hold true across most startups.
With so much illusion (...or delusion) surrounding startup success stories today, these episodes spotlight the gritty reality behind the scenes. It explores common revenue missteps, outlining how to avoid and recover from them. Mistaking vanity metrics for actionable ones, acquiring users without a path to monetization, growing too fast—why not break down how these pitfalls threaten sustainability?
For startups powered more by bootstrapping by their elbow grease and expanding their community than venture capital, the Rocket Revenue podcast delivers a vigorous revenue reality check.
Let's lay out a blueprint for scalable, repeatable revenue that can provide a startup like you with a compass to navigate the winding road from ideation to profitability! Tune in to each episode to find out more 🚀 #RocketRevenue
Our reminder to you: We want to hear from you! Connect with Troy Barter or Gabe Pankonin on LinkedIn and send over your questions, comments, or concerns to discuss in our upcoming episodes. Collaboration is key; let's build a community.
Rocket Revenue
BYOB = Build Your Own (Marketing) Budget
It doesn't take a huge budget to start making some marketing moves.
In this episode, Barter takes us behind the scenes of Rocket's marketing efforts - efforts that still manage to yield a positive ROI without relying on an insane budget.
It's possible to do a lot with a little when it comes to your marketing. But how?
Go where your ideal customers are. Even the highest quality of content won't land if your ICP isn't there to consume it.
Find where they exist, and make it a point to be there.
Then, repurpose evergreen content across multiple channels. Don't assume something won't work just because it's "old school" - experiment!
Content like animated explainer videos, webinars, newsletters, and case studies seem more outdated than some of the newer strategies we see today...but they serve to widen your sales funnel, from top to bottom.
Not only that - content like this doesn't need to cost an arm and a leg to create.
So what could you create for your business if your budget isn't the issue? Where are your ideal customers hanging out online that you could capitalize on?
If the goal is to align your marketing and sales strategies, sometimes it's better to think 'smaller' to start.
Tune in next week as we keep open-sourcing Rocket's revenue engine in our episodes... who knows what innovative ideas Barter shares next?