Rocket Revenue
Rocket Revenue is a weekly podcast dedicated to pulling back the curtain on predictable and repeatable revenue models for startups.
Hosted by Rocket Shipping's CEO Gabe Pankonin and Head of Revenue Troy Barter, the show provides an inside look at constructing scalable revenue architectures without needing to rely on outside funding to expand your sales skills and/or sales teams.
Across episodes, Gabe offers his own experiences with bootstrapping companies from idea to profitability. With refreshing honesty and humor, he can dissect the financial mysteries of fledgling startups.
How do you transform an untested business concept into one raking in recurring revenue? How do you identify and court that first set of customers who will stay?
Structured as part masterclass // part business case studies, the Rocket Revenue podcast equips you with actionable advice for every growth phase as a startup founder.
For those still at the starting line, Barter zooms in on presale tactics to validate and improve product-market fit. He focuses on mapping realistic and repeatable pathways to profitability. While he draws extensively from B2B Saas business models, the revenue fundamentals hold true across most startups.
With so much illusion (...or delusion) surrounding startup success stories today, these episodes spotlight the gritty reality behind the scenes. It explores common revenue missteps, outlining how to avoid and recover from them. Mistaking vanity metrics for actionable ones, acquiring users without a path to monetization, growing too fast—why not break down how these pitfalls threaten sustainability?
For startups powered more by bootstrapping by their elbow grease and expanding their community than venture capital, the Rocket Revenue podcast delivers a vigorous revenue reality check.
Let's lay out a blueprint for scalable, repeatable revenue that can provide a startup like you with a compass to navigate the winding road from ideation to profitability! Tune in to each episode to find out more 🚀 #RocketRevenue
Our reminder to you: We want to hear from you! Connect with Troy Barter or Gabe Pankonin on LinkedIn and send over your questions, comments, or concerns to discuss in our upcoming episodes. Collaboration is key; let's build a community.
Rocket Revenue
Rules of Engagement: The Unwritten Sales Code
There's a delicate balance between unleashing your hungry reps to chase revenue...and preventing internal conflicts that could jeopardize your culture.
In this episode, Barter and Gabe break down Rocket's approach to rules of engagement using an epic Gladiator metaphor.
They explain why you need a fair "Caesar" to make tough judgment calls when reps should get first dibs on opportunities they sourced, and how to incentivize the right behaviors.
You'll hear real examples of "lead pissers" working the system for their own gain, and how to properly reward your closers without demotivating the rest of the team.
It's an inside look at how rocket-fueled startups can instill just enough structure around sales efforts, while still allowing their top dogs to eat.
Whether you're a founder, VP of Sales, or ambitious AE, you won't want to miss these frank truths about what it really takes to build a predictable revenue engine.