Rocket Revenue
Rocket Revenue is a weekly podcast dedicated to pulling back the curtain on predictable and repeatable revenue models for startups.
Hosted by Rocket Shipping's CEO Gabe Pankonin and Head of Revenue Troy Barter, the show provides an inside look at constructing scalable revenue architectures without needing to rely on outside funding to expand your sales skills and/or sales teams.
Across episodes, Gabe offers his own experiences with bootstrapping companies from idea to profitability. With refreshing honesty and humor, he can dissect the financial mysteries of fledgling startups.
How do you transform an untested business concept into one raking in recurring revenue? How do you identify and court that first set of customers who will stay?
Structured as part masterclass // part business case studies, the Rocket Revenue podcast equips you with actionable advice for every growth phase as a startup founder.
For those still at the starting line, Barter zooms in on presale tactics to validate and improve product-market fit. He focuses on mapping realistic and repeatable pathways to profitability. While he draws extensively from B2B Saas business models, the revenue fundamentals hold true across most startups.
With so much illusion (...or delusion) surrounding startup success stories today, these episodes spotlight the gritty reality behind the scenes. It explores common revenue missteps, outlining how to avoid and recover from them. Mistaking vanity metrics for actionable ones, acquiring users without a path to monetization, growing too fast—why not break down how these pitfalls threaten sustainability?
For startups powered more by bootstrapping by their elbow grease and expanding their community than venture capital, the Rocket Revenue podcast delivers a vigorous revenue reality check.
Let's lay out a blueprint for scalable, repeatable revenue that can provide a startup like you with a compass to navigate the winding road from ideation to profitability! Tune in to each episode to find out more 🚀 #RocketRevenue
Our reminder to you: We want to hear from you! Connect with Troy Barter or Gabe Pankonin on LinkedIn and send over your questions, comments, or concerns to discuss in our upcoming episodes. Collaboration is key; let's build a community.
Rocket Revenue
From Tee Times to Close Times: Ex-Athletes in Sales
Think sales and sports have nothing in common? Think again...
In this episode, Barter sits down with Luke Ruffing - a sales KILLER who's been crushing it at Rocket after just one month on the job and ZERO prior industry experience.
Luke reveals how his competitive nature and experience in high-level golf translate to sales success -
they discuss Luke's unique prospecting strategies, including video outreach and the power of curiosity-inducing terms like "gray glove delivery"
Barter and Luke dive into the importance of activity levels, building trust, and leaving prospects wanting more. An example of one of Luke's target customer sheets can be found with the link below to view (and duplicate for your own use)!
https://docs.google.com/spreadsheets/d/110AP-tdVwnmvxjqOLl_jNa2nz1sHx8TTpnKFyhEYPUo/edit?gid=718460608#gid=718460608
For more insider tips on breaking into enterprise accounts, the value of multi-threaded approaches, and why ex-athletes often make great salespeople - you won't regret tuning into this episode.